RELEASE INFO: RISE "NEW YORK IS FOR LOVERS" APPAREL CAPSULE
Posted: Jun 25 2014
Tying into our launch of our RISE x Fila Cage "New York Is For Lovers" we've put together a small apparel capsule of premium basics perfect for these Summer months. The opportunity to work on a well-executed collection like this was an absolute pleasure, while also challenging. As you know, there are a number of boutiques churning out pieces, which while being "limited" in quantity, the quality is questionable. This is something our team simply wouldn't stand for.
The flagship piece, our "NYIFL" tee ($30USD), is one we're extremely proud of. It sees an oversized graphic center aligned and placed atop a slightly elongated premium, lighweight tri-blend dyed in jet black. As major fans of vintage t-shirts, we worked to create a piece that would gain character and grow better with age.
Next, our "Pixel Heart" tank ($30USD). A premium, heathered grey tri-blend unit with finished off with minimal branding. Another truly unique piece, executed to get better and better over time.
And finally, the RISE x Fila co-branded "NYIFL" french terry sweatshort ($40USD). An easy, lightweight garment with traditional pockets at each side seam as well as a zipper pocket at the rear.
All pieces within this capsule will launch alongside the footwear, in-store this Friday, June 27th at 8:30PM EST. Then, go live online Monday, June 30th at 7PM EST. Only a small number of units have been produced within this premium, limited capsule.