RISE for PUMA – “Lost Ones”
Posted: Feb 01 2016
About 8 weeks ago we offered up Part One of our partnership alongside PUMA and amfAR. Launching "New York Is For Lovers" was one of the most challenging projects I've worked on.
We all experience hardships, trials and tribulations in our lives and revisiting those times can be difficult. But, no matter how difficult that process was for me does not compare to the amount of love and support I've received because of NYIFL, from people I am now forever connected to.
With more than 1.5 million HIV/AIDS related deaths each year, you can only imagine the number of family members and friends who are left to mourn every loss. Those are the folks I've been fortunate enough to connect with and speak to throughout this process. Those amazing people and I share a very visceral connection.
That is why PUMA and I created "Lost Ones". Not only to show our continued support in fighting HIV/AIDS, but also to acknowledge and pay respect to the families and friends of those who are no longer with us.
– Chase Ceparano
Co-Founder – RISE