RISE for BrandBlack "Desert Mirage"

"I spent four years serving in the United States Air Force and two tours of duty in the Middle East. My experience over there was better than many others, but everyone who has served shares memories of that place. The desert envelops and surrounds you, becoming an endless plain of sand and rock. It all begins to blend together. You could travel miles and the terrain would look like you never moved an inch.


Working in footwear I knew I could deliver a part of that experience in a shoe. At a time when we conveniently forget that these wars are still being waged – officially and unofficially – it’s important not only to remember that it’s happening but also to pay homage to those doing the fighting. That’s why we’re introducing the “Desert Mirage” with Brandblack.

For my team & I, collaborations are about bringing a story to our customers, so we needed to find a partner who was willing to tell the whole story with us. I know for many sneaker fans this may be their first introduction to Brandblack, but the involvement with their team was crucial for many reasons. They were willing to go the distance and develop a story that was more complex than the typical collaboration. We needed a clean silhouette that didn’t have much social expectation or history to it, and Brandblack allowed me to take one of their signature sneakers – the Mirage – and pare it down to the very rawest version of the shoe. We needed to tell this story totally and completely without assumption or expectation. Brandblack offered us all of that.

We’ve dressed the shoe in camo printed suede, using a distinct color palette to reflect how the heat and sand and dunes of rock begin to appear to the eye over time. It’s a small way to remember that landscape, but one we can wear and take with us. The left tongue features a debossed hit with a four stripe chevron, representing my rank while I was serving. We’ve replaced the traditional center star of the chevron with a basketball, reflecting the origin of Brandblack’s basketball aesthetic. Meanwhile, the right tongue sees Will Durant’s famous quote 'Our knowledge is a receding mirage in an expanding desert of ignorance' debossed. Something that I kept remembering while developing this concept. The interior lining is finished in calfskin leather, and the outsole features the brand’s dual durometer injected Jetlon technology.

Thousands of soldiers have gone to that desert, and sadly many have not come back. The sand of that place reminds me of the sand of an hourglass and the time which can never be regained, stopped or reversed.

What’s done is done, but we can always remember. I believe that even if one doesn’t share these memories, they can support their meaning and remember that the fight still wages… even if you can’t see it."

– Chase Peso
   Co-Founder – RISE
   (Twitter/Instagram: @Peso_NYC)

>>> INFO  240 pairs will be available worldwide. Men's size 6.5 US through 12 US – $150USD per

>>> IN-STORE RELEASE  Thursday, July 14th at 5 PM EST – first come, first served

>>> ONLINE RELEASE  Friday, July 15th at 12 Noon EST – RISE45.com



RISE Private Label Season One

"In addition to launching the project with BrandBlack, I am proud to finally bring our RISE Private Label apparel to market with the Season One delivery.

This isn’t our first entry into clothing, however, it is the first time we have executed several pieces all on our own, launching all at one time. We created this line on the basis that it would be accessible to everyone. We began this journey knowing that each of our pieces needed to stand-alone and offer a clear value, while maintaining a high-level of quality and detail.

The initial steps began in late 2014 with just a few sketches I had barely finished on pieces of scrap paper and shoved into my backpack. From there, I spent hours sitting with everyone from retired dressmakers to factory owners learning how to develop clothing. Over time, those unfinished sketches turned into completed patterns, numbers I had scribbled on my hand in permanent marker turned into formal measurements for grading. And, before I knew it, the team and I were doing fittings in the middle of the store, asking complete strangers to come in and try on our pants.

I always tell to my team, ‘anything that’s worth doing is going to be very difficult’. And, whether I was being told “no” or being laughed out of meetings, I refused to let anything stop me from executing my vision. I believe that you’ll see that level of passion in each piece from Season One... as I hope you have in everything we’ve ever brought to market thus far."

– Chase Peso
   Co-Founder – RISE
   (Twitter/Instagram: @Peso_NYC)

>>> INFO  Limited production run – 100 units of each style produced

>>> IN-STORE RELEASE  Thursday, July 14th at 5 PM EST – first come, first served

>>> ONLINE RELEASE  Friday, July 15th at 12 Noon EST – RISE45.com


RISE "Barksdale" Short Sleeve Hoodie
Color  Available in both Black & Sand
Price  $55USD
Fit Info  Available in Men’s size Small to Men’s X-Large – we recommend ordering "true-to-size" for the intended fit.
Notes  Slightly oversized fit. Raglan sleeve. Split side seam. Raw edge detailing. Made in a medium-weight 100% Cotton French Terry. Machine wash cold, tumble dry low.

RISE "Stringer" Raglan Crewneck
Color  Available in both Black & Sand
Price  $45USD
Fit Info  Available in Men’s size Small to Men’s X-Large – we recommend ordering "true-to-size" for the intended fit.
Notes  Relaxed fit. Scoop neckline. Raglan drop shoulder. Raw edge half sleeve. Breast pocket. Made in a medium-weight 100% Cotton French Terry. Machine wash cold, tumble dry low.

RISE "Bubz" Raglan Hoodie
Color  Available only in Sand
Price  $65USD
Fit Info  Available in Men’s size Small to Men’s X-Large – we recommend ordering "true-to-size" for the intended fit.
Notes  Oversized fit. Open neckline. Raglan sleeve. Laced side seam. Elongated drawstring. 
Made in a medium-weight 100% Cotton French Terry. Machine wash cold, tumble dry low.

RISE "Omar" Terry Sweatpant
Color  Available in both Black & Sand
Price  $65USD
Fit Info  Available in Men’s size Small to Men’s X-Large – we recommend ordering "true-to-size" for the intended fit.
Notes 
Tapered fit. 
Elastic waistband. Elongated drawstring. Knee panel detailing. Welt zipper pockets. Made in a medium-weight 100% Cotton French Terry. Machine wash cold, tumble dry low.



RISE 50/50 Layer Tee
Color  Available in Black, Camo & Champagne
Price  $35USD
Fit Info  Available in Men’s size Small to Men’s X-Large – we recommend ordering one size up from your usual t-shirt size for the intended fit..
Notes  Slim fit. Ideal for layering. Exposed rear seam detail. 50/50 Cotton + Poly blend
. Machine wash cold, tumble dry low.